The Benefits and Steps for Incorporating Data into Your Business Strategy If you’re a business owner, you must constantly look for ways to improve and grow your company. Making your company more data-driven is one strategy that can help you achieve this. Data-driven decision-making involves using data to inform and…

The concept of data and data analysis can sound scary to many: it sounds like math, algorithms, and complicated and cold things. Because of this misconception, many companies underestimate the importance of data and what a huge improvement proper data use could bring to their activities. In this article, we’re…

For years, online entrepreneurs have been using cookies to track their users’ and customers’ habits. The data they gathered was used to improve the user experience on the website, but also to learn about customers’ behavior and improve their marketing strategies, conversions, and sales. In 2022, however, things are changing…

As the Internet has become more and more important for any kind of business, association, group… and even individual, Google Analytics’ importance and deployment has also come wider and wider. In October 2020, the number one analytics tool in the world launched an upgrade to its application: Google Analytics Version…

The General Data Protection Regulation¹, applicable from May 25, 2018, sets global data protection standards aimed at providing citizens with more control over their data. …

Ecommerce analytics is the process of gathering data from all sources that affect your online store and using it to identify trends and shifts in consumer behaviour to make data-driven decisions that increase online sales. In this article, I would like to explain to you how to implement a really…

What is a Tracking Pixel? Tracking pixels, aka Marketing pixels, are essentially these tiny snippets of code that allow you to gather information about visitors on a website — how they browse, what type of ads they click on, etc. …

Introduction Hi, I’m Francesco, this is my first post on medium, I work as a Back-end Developer for Abiby. Abiby is the most exclusive Italian subscription service that allows its members to discover, try and buy new beauty brands. …